Named one of the “Top 10 Creative Canadians” by Marketing Magazine,
Ron has been an award-winning advertising writer and Creative Director for some of the world’s most respected brands, including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.
His advertising work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, The Advertising & Design Club of Canada and The Marketing Awards, to name just a few.
He is Founder and CEO of Church+State (originally The Tite Group), a Toronto-based content marketing agency and publisher of This is That Travel Guide to Canada – a best-selling, award-winning satirical book from the creators of CBC Radio’s hit show, This Is That.
His past work includes being Executive Producer & Host of the award-winning comedy show Monkey Toast, in addition to writing for a number of television series, penning a children’s book, and writing, performing, and producing the play The Canadian Baby Bonus. In demand as a speaker on innovation, branding and content marketing, Ron continues to speak to leading organizations all over the world about “The Expression Economy” – his take on modern business.
Ron’s own book, Everyone’s An Artist (Or At Least They Should Be), was published by HarperCollins in 2016.
As one of Canada’s fastest growing agencies, Church+State isn’t just redefining the relationship that people and brands have with content, it’s redefining the agency model that delivers it. Advertising and content used to be two separate things. Now, every ad can be a piece of content if it’s good enough, and every piece of content can be an ad if it’s authentic enough. There are endless ways to consume and anyone with a phone can be a media property. The lines have become seriously blurred.
Every ad, every show, every billboard, every book, every podcast, and every person is asking for consumers’ time. Consumers don’t care who created it, they just want it to be good.
Church+State is currently working with the AB World Foods, CAMH, Johnson & Johnson, Microsoft, RSA Insurance, and more.
Ron is a fantastic speaker, a true professional and an absolute joy to work with!
– Miranda van Bruck, Meeting Professionals International
It seems everyone’s an artist these days, doesn’t it? With ridiculously low costs of production and massive distribution, we’ve created The Expression Economy. It’s defined by an increased consumer desire to create and consume niche content. The result is a distracted populace that is almost unreachable. People used to vote with their wallets. Now they vote with their time. But how do you win the battle for time? Look to artists. They have all the answers. In Ron’s first book, Everyone’s an Artist (Or At Least They Should Be), he examines what all of us can and should learn from musicians, dancers, painters, comedians, actors, fashion designers, and other artists. The book was published by HarperCollins in the Spring of 2016..
Speaking & Topics
To book Ron as a keynote speaker or to check out other respected business speakers, please contact Canada’s leading speakers bureau, Speakers Spotlight.
YOUR STORIES ARE MORE POWERFUL THAN YOUR DATA.
Once upon a time, business was interesting. Then we discovered metrics and spreadsheets. Before you know it, the left brainers took over and we became a legion of data evangelists who let the numbers speak for themselves.
There’s only one problem. Numbers are boring as hell.
Data can help you make important decisions but it should never speak for you. The stories of your customers, the stories of your brand’s promise, the stories of your experiences, heck, even the stories of your stories are far more interesting than any graph or table. Normally, interesting trumps boring. Emotional beats rational.
Ron’s humorous and interesting sessions will help you and your team collect, curate, tell and share the stories you already
THRIVING IN THE EXPRESSION ECONOMY
Low production costs, easy distribution and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions and the things that interest them most. For business, that’s a problem.
See, consumers used to vote with their wallets. Now they vote with their time. And you know who’s winning the battle for time? Other consumers. Yup. Right now, your customers are more creative than you are. They’re more innovative than you are. They’re more authentic than you are. Often, they’re even more helpful than you are.
In the battle for time, your competition isn’t the category leader. It’s the Internet. It doesn’t matter if you’re selling a product, pitching a new idea or trying to get a raise, your biggest challenge is someone willingly giving you the time to do it. Ron highlights how organizations and the individuals within them win the battle for time.
LIVE UP TO THE LINE: BE THE BRAND. LIVE THE BRAND.
Thanks to clutter in the marketplace, complex product and service choices, easy access to information and an army of citizen journalists waiting to broadcast their customer service experiences, it has never been more critical for an organizational brand to be perfectly and consistently aligned with the personal brands of the people within it. CEO? Receptionist? It doesn’t matter. Everyone has to be living up to the promise that the brand communicates.
Great brands are creative. So are great people.
Great brands are innovative. So are great people.
Great brands are driven by purpose. So are great people.
Great brands are honest and transparent. So are great people.
Ron presents what great brands are doing to be successful and illustrate how great people can do the same things to achieve personal success.
YOU’RE A BRAND. DON’T *!^#% IT UP.
Brand management isn’t just something that MBAs should learn. People from all departments and levels within an organization can have successful careers with the power of their personal brand. Ron’s sessions can provide both personal and organizational examples that give employees the tools, knowledge and laughter to live life in and out of work.
EVERYONE’S AN ARTIST (OR AT LEAST THEY SHOULD BE).
It has been said that these days, everyone is an artist. Everyone’s a painter. Everyone’s a comedian. Everyone’s a fashion designer. Everyone’s a chef. Until they get to work.
Monday morning rolls around and the corporate herds put their game faces on and trudge off to do the same things with the same tools and the same people. For real inspiration, they read case studies of other businesses in their own category.
To truly make a difference, to truly innovate, to truly be creative, and to truly compete in the new economy, your team shouldn’t be learning from other business people. They should be learning from artists.
Artists are driven by something greater. Artists show initiative. Artists care about their work. Artists challenge themselves.
Ron highlights what successful artists do, which organizations have implemented their thinking and what individuals can do to be more artistic on a daily basis.
Put the down the pen. Pick up a paintbrush. Be the artist you always wanted to be.
Best. Keynote. Ever.
– Roxanne McCreery, Association of Briefing Program Managers