Loading...

About Ron

Trained at Toronto’s legendary Second City, Ron was named one of the “Top 10 Creative Canadians” by Marketing Magazine. He’s been an award winning advertising Writer and Creative Director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo, and many others. His advertising work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, The Advertising & Design Club of Canada, and The Marketing Awards, to name just a few. He is founder and CEO of The Tite Group, Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, and is a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. He has written for a number of other television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. In demand as a speaker on innovation, branding, content marketing, and his own take on modern business, “The Expression Economy”, Ron has spoken to leading organizations all over the world. His upcoming book, Everyone’s An Artist (Or At Least They Should Be), will be published by HarperCollins in the spring of 2016.

About The Tite Group

TheTiteGroup_Logo_K

One of Canada’s fastest growing agencies in Canada, The Tite Group isn’t just redefining the relationship that people and brands have with content, we’re redefining the agency model that delivers it. In the quickly changing world of content consumption, brands need to be media properties and media properties need to be brands. The Tite Group believes that people deserve more of what they want to see and less of what they have to see, regardless of who pays for it, where it runs, or what business model it supports. We’re currently working with the fine folks at AB World Foods, Blue Ant Media, Johnson & Johnson, Microsoft, RSA Insurance, and more.

About Monkey Toast

The Canadian Comedy Award winning show, Monkey Toast, is one of the most unique entertainment platforms in Canada, pairing insightful and informative interviews with brilliant and hilarious improv from some of the most talented comedians in the country. Guests have included David Suzuki, Jack Layton, David Miller, Andrew Coyne, David Rocco, Mark Tewksbury, Alan Cross, Robin Duke, Marnie McBean, Mark McKinney, Ezra Levant, and many others. For more, see MonkeyToast.com

Speaking & Topics

To book Ron as a keynote speaker or to check out other respected business speakers,
please contact Canada’s leading speaker’s bureau, Speakers Spotlight.

Melanie Roy
Speakers Spotlight
416-345-1559
Melanie@speakers.ca
Your stories are more powerful than your data.

Once upon a time, business was interesting. Then we discovered metrics and spreadsheets. Before you know it, the left brainers took over and we became a legion of data evangelists who let the numbers speak for themselves.

There’s only one problem. Numbers are boring as hell.

Data can help you make important decisions but it should never speak for you. the stories of your customers, the stories of your brand’s promise, the stories of your experiences, heck, even the the stories of your stories are far more interesting than any graph or table. Normally, interesting trumps boring. Emotional beats rational.

This humourous and interesting session will help you and your team how to collect, curate, tell, and share the stories you already have.

What’s your story? Here’s hoping it’s morning glory.

Thriving in the Expression Economy

Low production costs, easy distribution and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions and the things that interest them most. For business, that’s a problem.

See, consumers used to vote with their wallets. Now they vote with their time. And you know who’s winning the battle for time? Other consumers. Yup. Right now, your customers are more creative than you are. They’re more innovative than you are. They’re more authentic than you are. Often, They’re even more helpful than you are.

In the battle for time, your competition isn’t the category leader. It’s the Internet. It doesn’t matter if you’re selling a product, pitching a new idea or trying to get a raise, your biggest challenge is someone willingly giving you the time to do it. This humourous and insightful presentation highlights how organizations, and the individuals within them, win the battle for time.

Live up to the Line: Be the brand. Live the brand.

Thanks to clutter in the marketplace, complex product and services choices, easy access to information and an army of citizen journalists waiting to broadcast their customer service experiences, it has never been more critical for an organizational brand to be perfectly and consistently aligned with the personal brands of the people within it. CEO? Receptionist? It doesn’t matter. Everyone has to be living up to the promise that the brand communicates.

Great brands are creative. So are great people.
Great brands are innovative. So are great people.
Great brands are driven by a higher purpose. So are great people.
Great brands are honest and transparent. So are great people.

This session will not only present what great brands are doing to be successful. It’ll illustrate how great people can do the same things to achieve personal success. Where possible, it will also be customized to examine the key brand pillars of your specific organization and how every individual in the audience can internalize them.

You’re a brand. Don’t *!^#% it up.

Brand management isn’t just something that MBAs should learn. This humorous session shows people from all departments and levels within an organization, the the power of their personal brand and how to manage it to be successful over their entire careers. Using both personal and organizational examples, they’ll walk away with all the tools, knowledge and laughter to live life in and out of work.

Everyone’s an Artist (or at least they should be).

It has been said that these days, everyone is an artist. Everyone’s a painter. Everyone’s a comedian. Everyone’s a fashion designer. Everyone’s a chef. Until they get to work.

Monday morning rolls around and the corporate herds put their game faces on and trudge off to do the same things with the same tools and the same people. For real inspiration, they read case studies of other businesses in their own category.

To truly make a difference, to truly innovate, to truly be creative, and to truly compete in the new economy, your team shouldn’t be learning from other business people. They should be learning from artists.

Artists are driven by something greater. Artists show initiative. Artists care about their work. Artists challenge themselves.

This humorous and insightful presentation highlights what successful artists do, which organizations have implemented their thinking and what individuals can do to be more artistic on a daily basis.

Put the down the pen. Pick up a paintbrush. Be the artist you always wanted to be.

WHAT PEOPLE ARE SAYING

Speaking / Event Organizers

Hey, event organizers, here’s everything you need.
578536_10151255668881291_1906934734_n
_MG_6216
_MG_6159 2
_MG_6134

Media

Ron is a frequent guest of traditional media, a contributor to business editorial, regularly appears on leading business podcasts, and is called on to host some of the largest live business events including The Art of Marketing, The Art of Leadership and Dx3 Canada.
EXCHANGE
SUPERBOWL
UNPODCAST
PODIUM-PROJECT
DREAM-FUNDED
MARKETING-MAG-1
PORTER
MARKETING-MAG-2
STEAL-THE-SHOW
TRUE-VOICE-MEDIA
NEWSTALK-1010
CTV-NEWS
TORONTO-FILES

The Book

It seems everyone’s an artist these days, doesn’t it? With ridiculously low costs of production and massive distribution, we’ve created The Expression Economy. It’s defined by an increased consumer desire to create and consume niche content. The result is a distracted populace who are almost unreachable. People used to vote with their wallets. Now they vote with their time. But how do you win the battle for time? Look to artists. They have all the answers.

In Ron’s first book, Everyone’s an Artist (or at least they should be), he examines what all of us can and should learn from musicians, dancers, painters, comedians, actors, fashion designers, and other artists. The book will be published by HarperCollins in the Spring of 2016.

Get in touch

Speaking Opportunities
Melanie Roy
Speakers Spotlight
416.345.1559
Melanie@speakers.ca
Media Inquiries
Katie Eaton
416.588.3800 (o)
416.333.9299 (m)
Old School
The Tite Group
219 Dufferin Street
Suite 306A
Toronto, ON
416.588.3800 (o)
416.937.8483 (m)
New School
Ron@thetitegroup.com

FOLLOW ME EVERYWHERE

Facebook Instagram Twitter LinkedIn