lead with purpose

Ron Tite, CSO and Founder, Best-Selling Author, and in-demand Keynote Speaker, helps leaders build brand alignment so they can lead boldly, with clarity over chaos.

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best-selling author, keynote speaker, and the guy who makes sense of the chaos

In a world defined by noise, change, and chaos, even the best leaders can feel stuck. They want to do the right thing, they’re just not sure what the right thing is. They’re overwhelmed, under-inspired, and facing pressures that can’t be solved with yesterday’s playbook.

That’s where Ron comes in.

As the founder and CSO of Church+State, best-selling author, and in-demand global keynote speaker, Ron has built a career at the intersection of creativity, leadership and authenticity. He’s been the creative director and consultant for some of the world’s most respected brands like Google, Walmart, Microsoft, Volvo, and brings real-world insight with stage-worthy delivery.

Ron works with leading organizations ready to pursue growth and achieve total organization alignment on purpose, transformation and communications. 

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"Ron absolutely led the way and made it a great experience for all. He invested the time to not only get to know our firm's vision but also the people behind it. It was a masterclass in moderating."

Matthew Galgay, BDO Canada Partner

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Why Clients Keep Coming Back

As Coca-Cola Said, "Total class act in both talent and character. We are incredibly grateful to have had the pleasure of working with him on multiple occasions."

When you bring Ron Tite to your event, you're investing in an experience that energizes your team, sparks meaningful conversations, and leaves a lasting impact. Ron doesn't just meet expectations, he creates moments that attendees talk about for days afterward. Ron has a gift for balancing humour with substance, and keeping your audience engaged while delivering actionable insights they can actually use. As one attendee put it: "I learned and laughed more in an hour than I did all year."

Ron stands out among other speakers by tailoring his presentation to your organization, taking the time to understand your industry, your culture, and what you're trying to achieve. If you're looking for a speaker who will truly engage your audience and provide them with something meaningful to take away and implement, Ron is your guy. As one company said, "Ron's someone who engages and inspires the audience and really gives them something to think about and talk about in the days ahead."

"Your insights and presence helped make this year’s event a meaningful and energizing experience for our entire team. Your talk sparked some very important conversations and gave our team lots to think about as we reflect on our own impact and look ahead. We’ve heard great feedback, and it’s clear your perspective really resonated with our Jobberinos."

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Speaking Topics

Presentations listed here include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

If you have a different format or experience in mind, I'd love to hear your idea. Feel free to reach out to discuss how we can create something tailored to your event.

The Purpose of Purpose is Growth
Harnessing purpose to create unstoppable growth and momentum
 
The purpose of a speech is to inspire and inform. And the purpose of purpose is growth. 
For too long, businesses have treated purpose like a comforting idea instead of a catalytic force. It’s been slapped on websites, printed on t-shirts, and paraded around in town halls like some kind of corporate participation trophy. Well done. You get a hug. 

That ends today. 

Purpose isn’t about lofty ideals, feel good slogans, or empty promises. It’s about action. And momentum. And unstoppable growth. Purpose isn’t a slogan. It’s fuel. And when you harness it in the right way, you don’t just move forward, you accelerate. You evolve your people, your processes, and your potential.

 
This speech is the humorous and insightful playbook to leading with impact and creating meaningful growth that makes customers loyal, employees engaged, and competitors nervous. Because when purpose is done right, it’s not just another initiative - it’s the engine that accelerates innovation, drives efficiency, builds culture, enhances customer experience, and turns messaging into movements.

When purpose is truly unleashed, it doesn’t just support growth, it drives it.
Turn hesitation into action, potential into performance, and words into results. 
Let’s get to work.
Leading the AI Revolution
How to fuel insurgents, embrace AI, and propel your team forward.
 
AI isn’t just another disruption. It’s a full-blown coup d’état on the workplace. It's here to overthrow how you work, what you value, and how you measure success. It comes with  immense potential, jaw-dropping productivity, and for some, existential dread and fears for their jobs. Almost overnight, technology has gone from FOMO to FOBO - from the Fear of Missing Out to the Fear of Being Obsolete. 
But don't panic, this coup can be a good thing. 
 
It just depends on who’s leading the revolution and how. 

See, AI Pioneers usually create more chaos than brilliance and AI Resisters drag everyone five steps back, justifying the comfort of the same old routine. Truly great leaders engage both to spark an insurgency that consults instead of threatens, collaborates instead of declares, and propels instead of fails.
 
This insightful presentation will explore why it’s crucial, how to navigate it, and what triumph can look like. So, light your torches, rally your troops, and get ready to storm the castle of outdated thinking. It's time to orchestrate an AI coup that's less about backlash and more about breakthroughs.
Think. Do. Say.
How to seize attention and build trust in a busy busy world.

In a world screaming for attention, whispers won't cut it. With distractions, notifications, and promotional messaging from all angles on all platforms on all devices interrupting around the clock, capturing someone’s attention has never been more difficult. And keeping that attention? Even tougher. 

Meaningful connections aren’t build with more leads, more platforms, or more data. They’re built by purpose, defined by actions, and adopted through communications. Organizational performance doesn’t need to be complicated. It needs to be focused. Leaders and businesses simply need to align what you think, what you do, and what you say.

Think Do Say has powered strategy and creative for a diverse group of organizations from Google, Microsoft, and Walmart to Unicef, Scouts, and all the real estate, insurance, CPG, and start-ups in between. This keynote isn't just inspiration, it's a toolkit. Your people will leave armed with the mindset and tactics required to grow the currency of attention and trust.
The Culture Connection
Connecting People, Purpose, and Performance
 
The biggest barrier to growth in any organization? Getting everyone on the same page.

When employees’ personal values and goals align with the company’s values and goals, everything changes. 
But alignment doesn’t happen by accident. It requires intentional leadership, a strong employee experience, and a culture that connects personal purpose to organizational success.

This powerful and practical talk is designed for organizations that want more than just compliance from their people, they want commitment. It will explore what leaders must do to create a culture where alignment isn’t forced, it’s felt. It will also reveal what individuals need in order to fully engage, take ownership, and find meaning in their work.

This is the roadmap to transforming the employee experience (EX) into an exceptional customer experience (CX) and sustainable growth. 

For the individuals in the room, this talk will help them connect the dots between the company’s purpose and their own role in bringing it to life. They’ll gain a clearer understanding of why their contributions matter, what is expected of them, and how they can grow while driving success for the organization.

This isn’t just about improving culture. It’s about making alignment the foundation of growth. 
Because when employees thrive, the business thrives.
The Story Spark
Developing story-based leadership to connect, engage, and transform.

Data may be the new oil, but stories are the spark that ignites human connection. Somewhere along the way, business leaders became so obsessed with KPIs, spreadsheets, and efficiency rates that they forgot one simple truth: **numbers don’t move people—stories do.**  

This keynote is a wake-up call to ditch the data dump and embrace the *story spark*. Numbers shouldn’t replace stories—they should *inform* them. Because when you weave insights into compelling narratives, you create deeper connections, inspire action, and turn passive audiences into engaged believers.  

Your customers, your brand, your experiences—all have stories worth telling. But too often, those stories get lost in a sea of graphs and tables. In this session, you’ll learn how to **collect, curate, and share** the stories that captivate, persuade, and drive real impact. Whether you’re engaging clients, motivating teams, or building a personal brand, you’ll walk away with the tools to transform raw data into meaningful moments.  

It’s time to re-humanize your message, re-energize your communication, and rediscover the power of storytelling in business. **Leave inspired, equipped, and ready to tell the stories that matter.
Event Host / Emcee
Here’s what you usually get in a business host:
A comedian who is funny but doesn’t get the content.
A business person who gets the content but who isn’t entertaining.

This is where Ron is different.

With close to 15 years performing, he can be funny. 
With over 25 years as a business leader and entrepreneur and working with a wide array of global clients, he understands the content. With a commitment to preparation, Ron works with clients to establish threads between speakers, reinforce key topics, provide executive summaries/valuable lessons and keep the day moving in a fun and appropriate way.
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Aligning purpose with business strategy is the catalyst for growth

The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company—these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization’s purpose, the truth is, it is all about driving growth.

With a warmly contrarian style, Ron's best-selling book challenges outdated thinking about corporate purpose to show how aligning strategy with purpose unlocks amazing experiences for clients, partners, and teams while driving unprecedented success. No fluff, no buzzwords—just a clear path to making purpose matter. 

“The most fun and impactful book on purpose I’ve ever read.”

Jesse Cole, owner of the Savannah Bananas, creator of Banana Ball, and Author of Find Your Yellox Tux

Get my free brand growth blueprint

If you're ready to stop spinning your wheels on marketing tactics that don't work and learn the same strategy I've used with some of the world's biggest brands, watch my free lesson.

Podcast: The Coup

From food and banking to masculinity and entertainment, the business and cultural establishment faces an insurgency. The rebels want nothing to do with the old ways of selling, building, or doing things. It’s not just disruption. It’s a coup.

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I shouldn’t read your values. I should experience your values. And I experience your values through the actions of your people, not the slogans on your website.

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New School

Ron Tite
[email protected]
(416) 937-8483

Speaking Opportunities

Melanie Roy
Speakers Spotlight
(416) 345-1559

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