“The most fun and impactful book on purpose I’ve ever read.”
Jesse Cole, owner of the Savannah Bananas
“Hilarious, poignant, ultra-modern, and urgent. The Purpose of Purpose is the business leadership book you can't put down, and will never forget.”
Jay Baer - best-selling author of The Time to Win, Talk Triggers, Hug Your Haters, Youtility, and The Now Revolution
The purpose of purpose
The purpose of purpose is simpler than you might think.
For too long, businesses have treated purpose like a marketing slogan—plastered on websites, printed on t-shirts, and paraded around in corporate town halls. Well done. You get a hug.
That ends now.
Purpose isn’t a feel-good statement. It’s fuel. And when harnessed correctly, it drives growth—of your people, your processes, your profits, and your potential. In The Purpose of Purpose, Ron Tite lays out a no-nonsense, actionable playbook for turning purpose into a catalyst for real success.
Using his Think, Do, Say framework, Tite shows how to focus your business through purpose, define growth through action, and adopt purpose through communication. The result? An organization that doesn’t just talk about impact—it actually delivers it.
If you’re ready to stop faking purpose and start using it to fuel meaningful, sustainable growth, this book is your roadmap. Don’t just read it. Use it.
“Tite’s sharp wit and sharper business acumen makes this a page-turner filled with deep thoughts and actionable tactics.”
Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete
“Think. Do. Say. Is the ‘ready, set, go of successful businesses. This book features brands that are not only successful, but are authentic - and not profiled in every business book on the planet. I have to Say, I Think Ron Tite has written the blueprint of what to Do.”
Scott Stratten, best-selling author of UnMarketing, and hall of fame business speaker
Think. Do. Say.
Cut the jargon. Build purpose.
Get real.
People today are inundated with non-stop content, broken promises, endless product extensions, - and pressure from articles titled, “The 7 Things Successful People Do Every Day”. They don’t know where to look our who to trust. So how do you win their time and their confidence?
From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise - three words:P Think. Do. Say. Ditch the jargon, and start making good thing happen for you and your organization.
“Everyone's an Artist is a not-so-subtle nudge to get out of your left brain and explore a whole new way of thinking, business and life. It's a quick, fun read that will leave you wondering what you've been wasting so much time thinking about.”
Hugh Culver, author of Give Me a Break
Everyone’s an Artist
Can a Canali-clad million-dollar banker learn anything from a paint-stained artist? Definitely. Especially now.
Clearly, succeeding in business is an art form. We’ve informally labelled activities and pursuits as “the art of management,” “the art of marketing” or even “the art of doing more with less,” but we’ve rarely made the direct connection between the two worlds.
With a rapidly changing digital economy, new and emerging technologies, increased clutter, and a drastically altered media landscape, successful companies are those that are original, creative, and innovative. Defining business as art is now a credible school of thought, and the lessons are far more practical than philosophical. Everyone’s an Artist shows how and why the most successful executives and entrepreneurs think like artists.
Authenticity is simply being comfortable with your imperfections.
New School
Ron Tite
ron@churchstate.co
(416) 937-8483
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