“The most fun and impactful book on purpose I’ve ever read.”
Jesse Cole, owner of the Savannah Bananas, Creator of Banana Ball, and Best-Selling Author
“Hilarious, poignant, ultra-modern, and urgent. The Purpose of Purpose is the business leadership book you can't put down, and will never forget.”
Jay Baer, Best-Selling Author of The Time to Win, Talk Triggers, Hug Your Haters, Youtility, and The Now Revolution
The purpose of purpose is simpler than you think.
For too long, businesses have treated purpose like a marketing slogan—plastered on websites, printed on t-shirts, and paraded around in corporate town halls. Enough of that.
Purpose isn’t a feel-good statement. It’s fuel. When harnessed right, it drives the growth of your people, your processes, your profits, and your potential.
In The Purpose of Purpose, Ron Tite lays out an actionable playbook for turning purpose into a real growth engine—not just empty talk. Using his Think, Do, Say framework, Tite shows how to focus your business, define growth through action, and communicate purpose meaningfully.
If you’re ready to stop faking purpose and start using it to drive meaningful, sustainable growth, this is your roadmap. Don’t just read it. Use it.
“Tite’s sharp wit and sharper business acumen makes this a page-turner filled with deep thoughts and actionable tactics.”
Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete
“Think. Do. Say. Is the ‘ready, set, go of successful businesses. This book features brands that are not only successful, but are authentic, and not profiled in every business book on the planet. I have to Say, I Think Ron Tite has written the blueprint of what to Do.”
Scott Stratten, best-selling author of UnMarketing, and hall of fame business speaker
Cut the jargon. Build purpose. Get real.
People today are inundated with non-stop content, broken promises, endless product extensions, and pressure from articles titled, “The 7 Things Successful People Do Every Day”. They don’t know where to look or who to trust. So, how do you win their time and their confidence?
From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise - three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.
“Everyone's an Artist is a not-so-subtle nudge to get out of your left brain and explore a whole new way of thinking, business and life. It's a quick, fun read that will leave you wondering what you've been wasting so much time thinking about.”
Hugh Culver, author of Give Me a Break
Can a Canali-clad million-dollar banker learn anything from a paint-stained artist? Definitely. Especially now.
Succeeding in business is an art form. We’ve informally labelled activities and pursuits as “the art of management,” “the art of marketing” or even “the art of doing more with less,” but we’ve rarely made the direct connection between the two worlds.
With a rapidly changing digital economy, new and emerging technologies, increased clutter, and a drastically altered media landscape, successful companies are those that are original, creative, and innovative. Defining business as art is now a credible school of thought, and the lessons are far more practical than philosophical. Everyone’s an Artist shows how and why the most successful executives and entrepreneurs think like artists.
Authenticity is simply being comfortable with your imperfections.
New School
Ron Tite
ron@churchstate.co
(416) 937-8483
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