Named one of the “Top 10 Creative Canadians” by Marketing Magazine.
A best-selling author, speaker, producer, and entrepreneur, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.
He is founder of Church+State, host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.
In demand as a speaker all over the world, Ron speaks to leading organizations about leadership, disruption, branding, and creativity.
Ron’s first book, Everyone’s An Artist – Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016. His most recent book, Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World, hit store shelves in October or 2019.
People used to vote with their wallets. Now they vote with their time. As one of Canada’s fastest growing agencies, Church+State helps brands navigate the blurry lines between advertising and content so they can win that battle. After all, any ad can be a piece of content if it’s good enough and any piece of content can be an ad if it’s authentic enough. Clients of Church+State include AB World Foods, Acklands-Grainger, CBC, Centennial College, Johnson Insurance, Manulife, Microsoft, Walmart Canada, and more.
Ron is a fantastic speaker, a true professional and an absolute joy to work with!
– Miranda van Bruck, Meeting Professionals International
Think Do Say:
Now available wherever you get your books
Today, your consumers, clients, prospects, and colleagues are inundated with promotional messaging, non-stop content, broken promises, endless product extensions, and the pressure to follow articles that state, “Here’s What Successful People Do Before 7am.” They’re standing in the middle of Times Square surrounded by blinking, scrolling advertising above and aggressive street entrepreneurs selling everything from T-shirts to theatre tickets and recreational drugs down below.
They don’t know where to look and they don’t know who to trust.
People used to vote with their wallet but now they vote with their time. Winning that time has never been more difficult and staying top of mind is even tougher.
The answer to cutting through and building trust doesn’t isn’t found in a sea of management jargon. It’s based on three words: Think. Do. Say.
Great people and great organizations succeed in this busy, busy world based on:
1. What they think: The purpose behind the person or company.
2. What they do: How they behave to reinforce the purpose.
3. What they say: How they talk about what they believe and how they act.
When every person within a company thinks, does, and says what the organization thinks, says, and does, you achieve Total Organizational Alignment and create Positive Organizational Momentum. When someone contradicts what the organization thinks, says, and does, an Integrity Gap between what’s promised and what’s delivered occurs with Negative Organizational Momentum as the result.
Think. Do. Say. is not just the first business book in history to not mention Apple (finally). It’s your guide to making good things happen for you and your organization, filled with down-to-earth insight and indispensable humor. Ron Tite didn’t just think about writing the most refreshing business book. He did it. You’ll be the one to talk about it.
It seems everyone’s an artist these days, doesn’t it? With ridiculously low costs of production and massive distribution, we’ve created The Expression Economy. It’s defined by an increased consumer desire to create and consume niche content. The result is a distracted populace that is almost unreachable. People used to vote with their wallets. Now they vote with their time. But how do you win the battle for time? Look to artists. They have all the answers. In Ron’s first book, Everyone’s an Artist (Or At Least They Should Be), he examines what all of us can and should learn from musicians, dancers, painters, comedians, actors, fashion designers, and other artists. The book was published by HarperCollins in the Spring of 2016..
Speaking & Topics
To book Ron as a keynote speaker or to check out other respected business speakers, please contact Canada’s leading speakers bureau, Speakers Spotlight.
THINK. DO. SAY. A GUIDE FOR PERSONAL SUCCESS IN A BUSY WORLD
Times Square isn’t just one of the most vibrant parts of the world, it’s almost one of the most distracting. With massive messages, blinking lights, animated creatures, and scrolling text along with the authentic NY honks and music and protests and characters performing at street level, people don’t know where to look.
Well, Times Square isn’t just in Times Square, it’s also in your pocket. And it’s in your car. And it’s in your home. And it’s in your office. The corporate world isn’t just battling for attention with its customers, it’s battling for attention with itself. Every day delivers a priority. There’s always a new platform, a new technique, a new tool, and a new approach to chase.
Stop chasing. Start succeeding.
Organizational and personal performance doesn’t need to be complicated. It just needs to be focused.
In today’s busy, busy world, for brands, organizations, and leaders to succeed it’s about:
- What you think.
- What you do.
- What you say.
Thinking is your beliefs and values. It’s not your product, it’s your purpose.
Doing is the decisions you make and actions you take to live your values.
Saying is how you communicate your values and actions: the internal or external selling, marketing, and promotion.
When an organization and all its people think, do, and say the same things, it creates complete alignment. But when an organization and its people DON’T think or do or say the same things, the result is an integrity gap. That’s not good for careers. And it’s certainly not good for business.
This entertaining and enlightening keynote will not only inspire your people to change their thoughts and actions to align with the organization. It’ll also give them the tools to do it.
THE COUP: HOW TO LEAD AND CREATE DISRUPTION WITHIN ORGANIZATIONS AND INDUSTRIES
In 1970, Gil Scott-Heron released a single that would go down as one of the anthems of grassroots movements, “The Revolution Will Not Be Televised”. It’s the perfect theme song for what businesses are going through these days.
The massive change most of us are experiencing is happening faster than anyone could have predicted. The impact is larger than we ever imagined as companies, movements, and institutions we thought were too big to fail are failing. And the organizations and people who are often toppling regimes? They’re relative unknowns with limited experience, no legacy, and who usually exist outside the establishment. Because of that, they (and their activities) are undetected until it’s too late.
This change is usually defined as “disruption”. But it’s not disruption.
It’s a coup.
The business establishment is up against anti-establishment forces who are starting to eat your lunch. They’re attracting interest, dollars, participation, and they’re attracting attention. And whenever someone’s paying attention to them, they’re not paying attention to you. That’s not good.
The anti-establishment forces are challenging what you do, how you do it, and how you define success by writing and following their own rules. So what do you do? Give up? Throw in the towel? Just hand the keys to the planet over to Millennials? Go down with your long-held beliefs that there’s only one way to do things?
There’s an incorrect assumption that you’re either a member of the establishment or you’re not. That you’re either David or you’re Goliath. That you’re either a nimble chaotic start-up or you’re a slow and process driven institution.
That’s wrong. We can be both. We can stick it to the man even if we are the man. We can learn to incorporate anti-establishment behaviours into what we do so we can compete, win-back share, and even pull some of them over to our side.
That’s what this humourous and insightful presentation will cover. The Revolution will not be televised. But during this keynote address, it certainly will be planned.
HOW TO THRIVE IN THE EXPRESSION ECONOMY
Low production costs, easy distribution, and suddenly, everyone’s a creator. Consumers can now fill their day with content dedicated to their hobbies, passions, and the things that interest them most. For business, that’s a problem.
Consumers used to vote with their wallets. Now, they vote with their time. And you know who’s winning the battle for time? Other consumers.
Right now, your customers are more creative than you are. They’re more innovative than you are. They’re more authentic than you are. Often, they’re even more helpful than you are.
In the battle for time, your competition isn’t the category leader–it’s the consumers. It doesn’t matter if you’re selling a product, pitching a new idea, or trying to get a raise, your biggest challenge is getting a customer to willingly give you the time to do it.
Ron Tite’s humorous and insightful talk helps people learn how to win other people’s time. Highlighting operational and personal innovation, authenticity, creativity, and more, Ron teaches individuals how to act like customers by being more interesting and thus, win more of their customer’s time.
EVERYONE’S AN ARTIST (OR AT LEAST THEY SHOULD BE)
It has been said that these days, everyone is an artist. Everyone’s a painter. Everyone’s a comedian. Everyone’s a fashion designer. Everyone’s a chef. Until they get to work.
Monday morning rolls around and the corporate herds put their game faces on and trudge off to do the same things with the same tools and the same people. For real inspiration, they read case studies of other businesses in their own category.
To truly make a difference, to truly innovate, to truly be creative, and to truly compete in the new economy, your team shouldn’t be learning from other business people. They should be learning from artists.
Artists are driven by something greater.
Artists show initiative.
Artists care about their work.
Artists challenge themselves.
Ron Tite’s humorous and insightful talk highlights what successful artists do, which organizations have implemented their thinking, and what individuals can do to be more artistic on a daily basis.
YOUR STORIES ARE MORE POWERFUL THAN YOUR DATA
Once upon a time, business was interesting. Then we discovered metrics and spreadsheets. Before you know it, the left brainers took over and we became a legion of data evangelists who let the numbers speak for themselves.
There’s only one problem. Numbers are boring as hell.
Data can help you make important decisions but it should never speak for you. The stories of your customers, the stories of your brand’s promise, the stories of your experiences, heck, even the stories of your stories are far more interesting than any graph or table. Normally, interesting trumps boring. Emotional beats rational.
Ron’s humorous and interesting sessions will help you and your team collect, curate, tell and share the stories you already.
Best. Keynote. Ever.
– Roxanne McCreery, Association of Briefing Program Managers